Apple – Don’t Blink. Fun, thumping supercut of all the announcements from today’s Apple event. The tight editing, upbeat tiempo, and typography are similar to Apple’s 40 Years in 40 Seconds video, released earlier this year, but this new one feels more youthful. My favorite bit: “Oh yeah and the headphone jack from over 100 years ago has been removed (shocker)”.

(The heavier San Francisco weight looks great too.)

Update: This spot was done by NYC-based creative studio Gretel. Excellent work.

Wednesday, 7 September 2016

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