Looking like a smartwatch which is powered off or on standby, the Swiss Alp Watch Zzzz from H. Moser & Cie. cultivates this ambiguity in irreverent fashion. Behind its contemporary design lies a 100% mechanical watch. The black dial — stripped not just of any signature, but also of its indices — is strictly minimalist. On this model, there is no interface: the Swiss Alp Watch Zzzz is designed to display the time, something it does beautifully. Seemingly simple, it is anything but.
It looks almost exactly like an Apple Watch.