Desperation-Induced Focus

Ravi Gupta:

When I think of my time at Instacart, I remember desperation. It was painful. But it was also powerful. Our best moments as a company came when we shared a singular purpose. Our most fun moments as a team came when our backs were against the wall.

In my experience, desperation is the single greatest advantage you have as a startup. It takes you down to the lowest level of detail. Desperation inspires creativity and intense focus. It is an essential ingredient to building great products and services.

More wood behind fewer arrows.



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